It's a fact. Big guys hate a big word when they see one. If it can be said in an easy way, why not say it that way? So, this is what we will try: a top 10 list of keys to a 2014 that goes well.

Here is a stab at a top 10 list of keys to 2014 for this line of work, all done in four-letters or less. Ooops. One slip. Let's use four abcs in lieu of the 6-abc word.

1. F--- ... any team that does well has a need for free use of this term. It may not work to say it out loud here, but who can rule it out of this list?


2. LAND... Land is lots that are good or weak, as in A, B, C, or even D lots. One can be long land, or need lots, or both at the same time. So many guys want to buy more, and then sell some, or dump it for less than they paid.

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3. LOAN... A "C" loan you can get, but an A or a D loan, not so much. Plus, if it's a home you want to buy, good luck if you don't have 20% to put down and a 680 FICO. Sub 680 is like they say in Lone Star land, a dog that won't hunt.

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3. PACE ... It's how fast you can sell what you put up for sale, a mark of how much lift you can get if you hit it out of the park or have a home type that does not fall prey to the rate blip or slow down.

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4. WIP … It's one less abc, and they say that WIP is just what WIP is. It's the what you see is what you get of the game. Once one’s done with WIP, that is it, if more lots are not in hand. In 2014, A and B lots are the new WIP, or else you are SOL.

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5. DEAL... Aka, is it time yet? Now may be, but if not now, it's like to be when, not if.

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6. RATE ... Up or down. It's low now, and may stay at lows, but that may not mean much, if PITI tops one's pay each four-week set.

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7. CASH ... It's what big guys have lots of, and the rest don't. Less A&D goes out, so more cash pays for more lots for less, as a cash deal can get done fast and be over, and less cash pays for a take down plan that adds up to a slow exit that can work.

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8. BPs... Only 3 abcs in this one, but BPs are the one that can mean yes or no to a deal, or yes or no to a loan, or yes or no to a way to stay open for one more run for the gold.

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9. CANs... A CAN rate that goes up at a time one's pace goes down is not a good sign.

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10. UNIT ... As in my unit, not your unit, will sell. The unit we put out will sell, and we know it; it's the best in many ways.

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