Masco Corp. already helps builders construct their homes with its family of building product brands, including Behr, KraftMaid, Milgard, and Delta. Now the company’s philanthropic arm, the Masco Corp. Foundation, will help provide housing for the homeless through its recently announced grant to HomeAid America, a leading nonprofit provider of housing for homeless families and individuals.

Masco Foundation—which provides numerous charitable contributions to cultural, environmental, and human services initiatives as well as affordable housing—selected HomeAid America as the recipient of the $100,000 donation after a competitive grant process.

The award will help fund HomeAid’s programs to eradicate homelessness, which include building housing developments as well as building facilities for service providers, and engaging in community outreach activities to assist service providers’ programs.

Grant money will be used to fund both the construction of housing projects across the country and to oversee support services that lead toward long-term self-sufficiency, including education, job-skills training, and financial counseling. 

The organization has cultivated a strong network of builder partners, including some of the nation’s top single- and multifamily building companies, to serve as housing project managers. (See full list here.) As delivering more much-needed affordable housing options continues to be a national imperative for the residential construction industry, partnerships such as these will be instrumental to filling the gap for low-income housing.

“HomeAid has been a true collaborator with Masco in its efforts to provide safe housing for individuals and families experiencing poverty and domestic violence,” stated Melonie Colaianne, president of Masco Foundation, in a press release. “HomeAid is a strong steward and partner in helping to eradicate homelessness across our nation.”

Since its founding in 1989, HomeAid has housed more than 200,000 individuals and completed over 400 projects nationwide valued at more than $200 million, nearly 50% of which has been donated by the building industry.