D.R. Horton’s Colorado division wrapped the American flag around a new “Freedom” series of homes that the builder introduced over the July 4th weekend.
The builder is offering its Freedom Series at its Tollgate Crossing, River Oaks, and Claremont Ranch subdivisions in, respectively, Aurora, Henderson, and Colorado Springs, Colo. It is scheduled to expand this program to its subdivision in Windsor, Colo., between Fort Collins and Greeley, later this summer. A company source familiar with the series but who requested anonymity says Horton is using inventory homes and models to showcase the series’ house plans—dubbed Liberty, Independence, Constitution, and Eagle—which range from 1,215 square feet to 1,553 square feet and are priced from $189,950 to $214,950. “There is plenty of product for people to walk through,” the company source says.
Standard features in the Freedom Series include a “GE Freedom 4” appliance package, stackable washer and dryer, three-tone paint, window coverings, full-yard landscaping and sprinkler system, backyard fencing, an “oversized” two-car garage, and a full unfinished basement.
Colorado is the launchpad for this series, says the company source, who also confirms that the builder is targeting entry-level buyers with this series, and specifically renters. “Get yourself into a BRAND NEW single-family home for the price of rent, and everything is included — all you have to do is move in,” reads the ad copy for the Freedom Series on the Colorado division’s Web site.
BUILDER could not determine how many of the series homes Horton has sold so far. Horton's corporate headquarters in Fort Worth, Texas, did not respond to phone calls and emails from BUILDER requesting comment. But the company insider states that the builder is developing similar plans for other states “to get to that renter.”
John Caulfield is senior editor for BUILDER magazine.