• Established 15 years ago, Southern Homes brings a variety of product type to Central Florida, building everything from entry-level and move-up to vacation homes. Homes start in the low $180,000s.
  • In 2005, Southern Homes closed on just over 400 units. The company expects to gain 10 percent more in sales revenue in 2006 while closing on 14 percent fewer homes.
  • The company has 12 actively selling communities clustered around five cities. Another community in South Lakeland is in the pipeline.
  • Bottom Line President Greg Masters says one of the company's core strengths is its attention to process to ensure consistency. “One of the things we really try to do is manage process. We have a philosophy much like Wendy's. If you had a burger in Lakeland, Fla., and then went to Madrid [in Spain] and had a burger, you've pretty much got the same product. It's the processes and systems that allow you to [repeatedly] turn out a high-quality product without error,” he explains.

    SOUTHERN HOMES OF POLK COUNTY 1925 E Edgewood Dr # 100

    Lakeland, FL 33803

    Phone: 863-667-3553; Fax: 863-687-2770


    Learn more about markets featured in this article: Lakeland, FL.