April 12-28, 2011 at 11:00 AM Eastern Daylight Time

The Presidential Online Seminar series encompasses 6 LIVE, one-hour webinar sessions presented by successful industry experts in finance, design, research and construction. Each seminar will include a 30-minute presentation followed by a 30-minute Q&A forum. Sign up today for one or all six sessions on construction finance, marketing and operations. Have your questions answered in real time. Gain sound advice that will work. Best of all—registration is FREE.

Complete Session Information:

Session I:
Marketing & Sales Techniques That Work
April 12, 2011 11:00 AM/ 8:00 AM PST

Successful builder sales and marketing pros who are selling and closing homes in different markets share their successful sales systems and marketing methods. They offer tips on how to glean sales leads from Internet shoppers and grow them into buyers. They also offer methods to generate a sense of buying urgency.

Kevin Oakley, Director of Marketing, Heartland Homes
Steve Shoemaker, Director of Marketing, Ideal Homes
Ronda Conger, Vice President, CBH Homes

Session II:
What's Cooking In Kitchen Design
April 14, 2011 11:00 AM/ 8:00 AM PST

As new homes continue to shrink in size, kitchens are working overtime to accommodate functions that previously lived in other parts of the house. Find out what’s driving the latest thinking in kitchen design, which products are must-haves, and how the best culinary spaces are doing more with less.

Kathy Browning, Owner, Design Consultants
MaryJo Camp, Principal, DesignCamp
Debra Toney, Owner, Debra Toney Residential Design & Development Consultants

Session III:
Navigating the New Social Media Landscape
April 19, 2011 11:00 AM/ 8:00 AM PST

As marketing communication moves to a whole new platform, builders may be left behind if they don’t figure out the dynamics of social media. Join three builders who have made a successful leap to new platforms of communication. They will discuss the do’s and don’ts of a successful social media strategy.

Rob Bowman, President, Charter Homes & Neighborhoods
Jim Deitch, COO, Southern Crafted Homes
Charles (Chuck) Petersheim, Owner, The Catskill Farms

Session IV:
Non-Extreme Makeover: How to Alter Home Designs to Compete with Resales
April 21, 2011 11:00 AM/ 8:00 AM PST

Tomorrow’s homes won’t sell in today’s cut-throat environment. But not every builder can afford to start from scratch on a new series of homes. Join two of the industry’s leading design practitioners as they modify existing plans to make them work for today’s value-conscious buyer.

J. Carson Looney, FAIA, Looney Ricks Kiss
Daniel Swift, Senior Partner, BSB Design

Session V:
Lessons from the Healthiest Markets and Best Selling Projects
April 26, 2011 11:00 AM/ 8:00 AM PST

What do the healthiest housing markets and best-selling projects tell us about what will happen in the industry? Join a market researcher and a magazine editor as they analyze what’s working today and what may work tomorrow in markets still struggling through a housing recession.

Jonathan Smoke, Executive Director Research, Hanley Wood Market Intelligence
Boyce Thompson, Editorial Director, BUILDER, Hanley Wood Business Media

Session VI:
Finding Capital for Tomorrow’s Growth
April 28, 2011 11:00 AM/ 8:00 AM PST

Where will tomorrow’s capital for growth come from? Probably not the same sources as in the past. Join financial guru John Burns as he discusses the new world of capital partners, then moderates a discussion among some of these non-traditional sources about the yields, terms, and conditions they require.

John Burns, Founder & CEO, John Burns Real Estate Consulting