Sheryl D. Palmer, Taylor Morrison 2014 Salary % Total
% Change Vs. 2013 Breakdown ($) Comp
-45.89%    
     
Base salary 850,000 27.87%
Bonus 0 0.00%
Stock Awards 0 0.00%
Options Awards 0 0.00%
Non-Equity Incentive 2,149,845 70.50%
Change in Pension Value 12,848 0.42%
All Other Comp 36,892 1.21%
TOTAL COMP 3,049,585  


  • Palmer’s base salary increased 29% from 2013, increasing April 1, 2014 from $700,000 to $900,000
  • The $2,149,845 Palmer achieved in non-equity incentive       had two components:
         A. The actual cash incentive bonus for Palmer was $1,099,845, based on four performance metrics: economic profit (target $300,000), actual closings plus year-end order book (target 10,500), SG&A (target 9%), and customer satisfaction (target 85%). The company exceed the first and third measures, but fell short on actual closings and customer satisfaction. 
         B. The other $1.5 million came through a long-term cash incentive plan based on achievement of targeted return on net assets (50%) and earnings before interest and taxes (50%).