March 2015 Table of Contents

Editor's Notes
Break Seven Barriers to Entry-Level BUILDER Break Seven Barriers to Entry-Level

It's all home builders' job to keep new starter homes from becoming a housing fatality statistic. BUILDER editorial director John McManus sounds off on seven key challenges that home builders must and can face up to as they solve housing's most critical question of the moment. Read more

Start
A Surprising January, Margin Concerns, and Texas Worries Highlight Earnings Season BUILDER A Surprising January, Margin Concerns, and Texas Worries Highlight Earnings Season

A number of analysts and investors approached earnings season with trepidation. Find out why builders pleasantly surprised them. Read more

Performance Trumps Price in Builders' Product Selections Performance Trumps Price in Builders' Product Selections

Find out which three product selection considerations rank higher than price, according to Builder's 2015 Brand Use Study Read more

Avoid the Push/Pull of the Sales Pendulum BUILDER Avoid the Push/Pull of the Sales Pendulum

This spring, don't neglect to prospect for future leads even as current sales increase. BUILDER blogger Mike Lyon lays out the four top qualities sales pros need to be successful year round. Read more

Builders Can Tap into $1,000 Rebates for Water-Conserving Homes Builder Builders Can Tap into $1,000 Rebates for Water-Conserving Homes

The one-of-a-kind initiative is available for WaterSense and Built Green projects. Read more

10 Floor Plans with Great Kitchens Builder 10 Floor Plans with Great Kitchens

Today’s best floor plans recognize the importance that the kitchen plays in modern life by placing it in the center of the action. What’s in? Casual dining spaces, plenty of storage, lots of light, and the now-ubiquitous island. Read more

IBS's Show Stoppers BUILDER IBS's Show Stoppers

There’s been a recent frenzy of ultra-high-tech home additions, but the Best of IBS product award winners show that seemingly simples innovations can have a big impact. Read more

Frame
New Jersey Project Takes a Save/Splurge Approach BUILDER New Jersey Project Takes a Save/Splurge Approach

BUILDER contributor Barbara Ballinger takes a deep dive into a home upgrade that gets great results on a limited budget. Read more

Silicon Valley Infill Project Maximizes Small Site to Great Effect BUILDER Silicon Valley Infill Project Maximizes Small Site to Great Effect

Jewel-like exteriors and airy interiors help homes on scarce, expensive lots live large Read more

Newland Launches New Urbanist Community in Virginia BUILDER Newland Launches New Urbanist Community in Virginia

BUILDER's Jennifer Goodman has the scoop on the developer's latest project. Participating builders include Brookfield Residential, K. Hovnanian, and Richmond American. Read more

Modifying Pre-Drawn Plans Saves Money on a Custom Tennessee Home BUILDER Modifying Pre-Drawn Plans Saves Money on a Custom Tennessee Home

While there are thousands of different stock designs when it comes to house plans, some clients have unique needs or lot requirements, says architect Jonathan Hyman. Read more

Wire
For D.C.-Based Developer, It's All About Design BUILDER For D.C.-Based Developer, It's All About Design

BUILDER's Jennifer Goodman profiles Sean Ruppert, who is shaking up the Washington area's luxury housing market one project at a time. Read more

Drees Brings in Native Son to Start New Houston Division Builder Drees Brings in Native Son to Start New Houston Division

BUILDER's Les Shaver introduces Jay McManus, the established Houstonian whose 20+ years experience in the market is giving the No. 23 ranked builder a running start. Read more

From Art History to Housing Builder From Art History to Housing

Hubbell Homes VP Rachel Flint uses her art history background and disciplined approach to bring fresh ideas to housing. Read more

Features
Are New Starter Homes History? BUILDER Are New Starter Homes History?

Since World War II ended, builders lured buyers with new houses priced to vie with resale, but better built. But according to this deep dive by BUILDER editor Les Shaver, the starter home may now be on the brink of going extinct. Read more

Five Hottest U.S. Housing Markets Where Supply Meets Demand BUILDER Five Hottest U.S. Housing Markets Where Supply Meets Demand

Based on job opportunities, population growth, and land availability, BUILDER has selected five up-and-coming cities where demand for new housing will peak in the next few years. Read more

The Urbanization of the 'Burbs: How the Definition of 'City' is Changing Builder The Urbanization of the 'Burbs: How the Definition of 'City' is Changing

How far out is too far out? That calculation is being rethought as suburban town centers grow increasingly walkable, making the 'burbs every bit as sexy as the urban core. Read more

Landscape
NAHB Maximizes Value for Its Members BUILDER NAHB Maximizes Value for Its Members

In 2014, the NAHB saved members almost $7,000 per housing start, including single-family and multifamily units Read more

How to Maintain Product Quality and Safeguard Your Reputation BUILDER How to Maintain Product Quality and Safeguard Your Reputation

Don’t lose sight of quality in your business—use these tools from Home Innovation Labs to help maintain high standards Read more

Supply-Oriented Concerns Top Builders' Lists in 2015 BUILDER Supply-Oriented Concerns Top Builders' Lists in 2015

An NAHB panel finds that builders’ current concerns are different than earlier in the so-called recovery Read more

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