February 2015 Table of Contents

Editor's Notes
Make Demand BUILDER Make Demand

Economics jefes at IBS take a mulligan on 2014 as they tell of a brighter year ahead for housing. Read more

Start
Demand vs. Desire: The New Home Dilemma BUILDER-METROSTUDY Demand vs. Desire: The New Home Dilemma

Pricing growth dampens new-home demand, but the hesitance is more an indication of fear than a lack of desire among entry-level buyers. Read more

Housing Industry Applauds Obama's FHA Move BUILDER Housing Industry Applauds Obama's FHA Move

The move to cut FHA insurance premiums looks to spur more home ownership opportunities for first-time buyers. Read more

Century Communities Sees Value in Green Certification BUILDER Century Communities Sees Value in Green Certification

The Austin-based builder has expanded its LEED program. Read more

Resolve to Quit Running Late BUILDER Resolve to Quit Running Late

Promptness can make or break a sale, says BUILDER blogger Myers Barnes. Read more

Floor Plans for Modern Families BUILDER Floor Plans for Modern Families

With the definition of what makes a "typical" family changing to be more inclusive, it's time to rethink the usual ways we categorize layouts (like starter, move-up, empty nest). Here are plans for more modern situations. Read more

7 Awesome Connected Home Products Displayed at CES BUILDER 7 Awesome Connected Home Products Displayed at CES

Smarter thermostats, connected kitchen displays, and multi-tasking light bulbs are just a few of the household innovations awaiting consumers. Read more

Frame
Blue Heron Takes Outdoor Design to the Extreme Builder Blue Heron Takes Outdoor Design to the Extreme

Indoor/outdoor spaces are a top selling point for buyers in every market. Read more

Small Lot Ordinances Provide Density, Detached BUILDER Small Lot Ordinances Provide Density, Detached

With parcels in high demand and short supply, cutting-edge jurisdictions are adopting small-lot ordinances, which lends fluidity and affordability to sought-after urban enclaves. Read more

Meritage Homes Offers an Inexpensive Smart Home Solution BUILDER Meritage Homes Offers an Inexpensive Smart Home Solution

The production builder woos tech-savvy buyers with its home automation package. Read more

Indoor Air Quality Sells BUILDER Indoor Air Quality Sells

Beazer Homes is meeting buyer demand for healthy homes. Read more

Wire
Traditions Succeeds by Veering From its Plan at Penn State BUILDER Traditions Succeeds by Veering From its Plan at Penn State

Tim McCarthy's Traditions of America thrives by keeping it simple. Read more

Manish Shrivastava Brings Fortune 100 Experience to his New Role at Pulte Builder Manish Shrivastava Brings Fortune 100 Experience to his New Role at Pulte

Coca-Cola, Home Depot veteran marketer joins one of home building's biggest brands. Read more

Seeking Stability, MBK Diversifies With Rentals Seeking Stability, MBK Diversifies With Rentals

MBK Homes, looking for a counter-cyclical answer to the Great Recession, found one in multifamily. Read more

Features
Marketing Strategies that Drive Demand Marketing Strategies that Drive Demand

These four builders’ innovative approaches turn new ideas into features buyers can’t live without. Read more

Chain of Demand: Getting Buyers to Activate, Not Hibernate BUILDER Chain of Demand: Getting Buyers to Activate, Not Hibernate

BUILDER business correspondent and deputy editor Les Shaver sizes up home building's spring selling demand universe by parsing who's where and what's there in each of three customer segments. We bring exclusive Metrostudy data and analysis to bear in our story. Read more

Landscape
Two Essential Goals for 2015 BUILDER Two Essential Goals for 2015

New NAHB chairman of the board outlines what’s on his agenda for the next year Read more

BUILDER Resources for Research

Home Innovation will help set a national research agenda for the residential construction industry Read more

Demand for New Homes BUILDER Demand for New Homes

Existing homeowners are the dominant buyer in the new-home market, not first-time buyers Read more

Facilitating the Industry’s Comeback BUILDER Facilitating the Industry’s Comeback

New NAHB chairman tackles more challenges to try to sustain a steady recovery for the home building sector Read more

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