Why it worked: The simple design with generous space on two levels in this master planned community was the most popular. Move-up buyers wanted additional up-to-date flex spaces. This plan offers more generous square footage than the competition's plans. Elevations vary from traditional to Craftsman to Southwestern.
Prices range from $225,000 to $235,000.
Units are designed for move-up families.
Plans feature five bedrooms, two and a half baths, plus a game room, and a three-car garage.
A gourmet gathering-style kitchen is perfect for informal entertaining and family get-togethers.
Center gallery serves as a hub; rooms "spoke" off the center.
Buyers can upgrade to a three-sided fireplace in the master suite and an upgraded fireplace/media wall with niche storage in the family room, which are among the most popular items with buyers.
Professional interior designer assists buyers with interior color selections.
Home Director structured wiring package included.
Kitchen features option for serving island.
Project: Desert Star-Plan 4106 at Dove Wing at Power Ranch, Gilbert, Ariz.; Sales started: May 2001; Sales through December 2001: 38; Units planned: 83; Price: $225,000 to $235,000; Unit size: 3,353 square feet; Developer: Power Ranch, Gilbert; Builder:William Lyon Homes, Scottsdale, Ariz.; Architect: Bloodgood Sharp Buster Architects, Scottsdale; Landscape architect: Green Acres, Peoria, Ariz.