Why it worked: The simple design with generous space on two levels in this master planned community was the most popular. Move-up buyers wanted additional up-to-date flex spaces. This plan offers more generous square footage than the competition's plans. Elevations vary from traditional to Craftsman to Southwestern.

  • Prices range from $225,000 to $235,000.
  • Units are designed for move-up families.
  • Plans feature five bedrooms, two and a half baths, plus a game room, and a three-car garage.
  • A gourmet gathering-style kitchen is perfect for informal entertaining and family get-togethers.
  • Center gallery serves as a hub; rooms "spoke" off the center.
  • Buyers can upgrade to a three-sided fireplace in the master suite and an upgraded fireplace/media wall with niche storage in the family room, which are among the most popular items with buyers.
  • Professional interior designer assists buyers with interior color selections.
  • Home Director structured wiring package included.
  • Kitchen features option for serving island.
  • The two-story Desert Star model offers plenty of room to grow in the master planned community of Power Ranch in Gilbert, Ariz.
    Courtesy William Lyon Homes The two-story Desert Star model offers plenty of room to grow in the master planned community of Power Ranch in Gilbert, Ariz.

    Project Credits

    Project: Desert Star-Plan 4106 at Dove Wing at Power Ranch, Gilbert, Ariz.; Sales started: May 2001; Sales through December 2001: 38; Units planned: 83; Price: $225,000 to $235,000; Unit size: 3,353 square feet; Developer: Power Ranch, Gilbert; Builder: William Lyon Homes, Scottsdale, Ariz.; Architect: Bloodgood Sharp Buster Architects, Scottsdale; Landscape architect: Green Acres, Peoria, Ariz.

    The bonus game room area is popular with buyers.
    Courtesy William Lyon Homes The bonus game room area is popular with buyers.