“We believe the market can correct relatively quickly. ... Buyer sentiment can shift quickly. We aren't sure how long the softer markets will last, but we are taking actions.” –Ara Hovnanian, president and CEO, Hovnanian Enterprises

“We think our emphasis on outstanding locations and top-notch communities pays off in difficult times. Even in a difficult market, a good home, never mind a great house, in a good location sells. … You may not sell as many, make as much, but you'll sell your homes.”

–Tony Mon, president and CEO, Technical Olympic USA

“We're trying to figure out how long this trough in Florida is going to be. There's really no change in the market—there's still the same population inflow. ... I think at the moment it's mostly psychological.”

–Alan Levan, chairman and CEO, Levitt Corp.