Editor's Note: This story is a follow-up to an earlier report on Jackson Twenty-One.


A proposed 935-acre master-planned community for Jackson, N.J., which would include 1,541 rental apartments and townhouses, appears to have struck a chord with interested buyers.

In a memo emailed to prospects this week, the landowner, Mitch Leigh of Brick, N.J.–based Leigh Realty, states that 256,000 people have responded to his advertising campaign for Jackson Twenty-One, which is what he’s calling the community he’s been trying to get off the ground for decades.

That campaign—which included an online presence, a steady stream of commercials on local TV stations, and a small single-column ad in The New Yorker magazine—kicked off last month after the township of Jackson gave its final approval for the first phase of the project. That phase, called Jackson Woods, will consist of 610 acres that will include 510 rental units within 44 buildings.

In his memo, Leigh says he is now talking with “the best builders,” which he did not identify. The plan is to construct a “Welcome Building,” which would apparently double as a sales office, on the site by the end of April. Grading and infrastructure construction will then begin. “During that period, we will make available layouts of apartments and townhouses and propose prices for each,” writes Leigh, who adds that the community is also accepting non-binding reservations from prospects.

John Caulfield is senior editor for Builder magazine.