John McManus Photo: Katherine Lambert

During its premiere week, the Big Builder Virtual 2010 Event drew 900 “attendees” from the business community, and we're grateful to you for tuning in to a program we're proud to offer as insight into one of the industry's crucial issues—Affordability + Sustainability, The Critical Combo. Even better news, our event lives on and can be accessed on demand at

A BRAVE NEW BEAZER—Inside eSMART, the story of an idea that transformed a business culture. Beazer's leadership team lays out the genesis, a partnership with Imagine Homes, and the execution of eSMART across a national footprint. Taking you inside eSMART are Ian McCarthy, president and CEO; Tony Callahan, chief procurement officer; Kathi James, senior vice president and chief marketing officer; and Alan Beulah, vice president of sales in Atlanta.

BIG IDEA IN LITTLETON—What would our hand-picked, cross-disciplinary team of builder and developer executives do to generate value on a 77-acre infill site that is the last contiguous land parcel in Littleton, Colo.? Our Green Team includes project manager Noelle Tarabulski, principal of Denver-based Builder Consulting Group; Kip Gilleland, division president of Taylor Morrison; Kaufman Capital principal Curtis Kaufman; Land Advisors Organizations' Tom Kaufman and Bruce Stokes; KTGY's Manny Gonzalez and Mike Ohara; Mark Campbell and Jon Benallo of Southwestern Investment Group; LAI Design Group's Ken Puncerelli, Craig Rossi, Greg Lemon, and Josh Rowland; RubinBrown's Steve Hays; Metrostudy's John Covert; and Tim Sullivan and Adam McAbee of John Burns Real Estate Consulting.

ROCKROSE BLOSSOMS—The pioneering EcoSavvy strategy of Brookfield Homes resurrected a mothballed San Diego– area community by striking a balance between affordability and sustainability. The Brookfield San Diego operational team—division president Steve Doyle, VP of sales and marketing Lora Heramb, director of purchasing Jase Prewett, and sales representative Julie Harwood—offers an exclusive deep dive on the program.

A RISE IN FALLS CHURCH—A team of BIG BUILDER–selected executives approaches a unique 25-acre parcel in the D.C.-area county of Fairfax with a single mission: Break the mold on for-sale affordability and energy efficiency design, programming, and operations. CAX/KTGY principal Rohit Anand, Craftmark Homes founder and president Ken Malm, Brookfield Washington division VP and chief operating officer of housing Chip Devine, Brookfield purchasing manager Marc Dalessio, and senior VP for operations at Winchester Homes John Monacci make up this team's nucleus.

OUT OF THE GATE—A Meritage Homes all-star cast of executive management maps out the plan that led to Lyon's Gate, Meritage's breakthrough strategy to retool itself around a unique blend of value-engineered price competitiveness and eye-popping energy efficiency. In all, it adds up to hardly beatable monthly payments. Here's the team that will lead you and your associates from the strategy to the execution of the Meritage Green program: founder and CEO Steve Hilton, COO Steve Davis, vice president of environmental affairs C.R. Herro, and regional presidents Fred Hermann and Jeff Grobstein.

What's more, on the same Virtual Event program platform, you can opt in to four bonus insight programs of national interest: The Housing Outlook, from Harvard Joint Center for Housing Studies managing director Eric Belsky; Affordable + Green: The Critical Combo, a report on policy and lobbying initiatives on Capitol Hill from Leading Builders of America executive director Ken Gear and senior VP Clayton Traylor; Energy Star for Homes Update, from the Environmental Protection Agency's Sam Rashkin; and Home Builder Concentration: Tomorrow's Landscape, from Hanley Wood Market Intelligence senior VP for product development Jonathan Smoke.

I would like to extend thanks to the kind folks who stood up for us as presenters, as well as Hanley Wood's events staff, especially Laura Smith and Hillary Slovak; our Decision Counsel partners; and our sponsors: Atrium, Boise Cascade, Boral Roofing, DuPont, Eaton, IAPMO, Masco, the Propane Education and Research Council, and Wayne-Dalton.