Even a classic beauty of a development like Brambleton, Va., could use a bit of an update once in a while. After all, a lot has changed in the world since 1988 when the neo-traditional Washington, D.C., suburb charted its beginning.
At the same time, you have to be careful about messing with success, especially with a community like Brambleton, which continues to be the most successful community in Virginia's Loudon County. Homes are still selling there.
For the 2009 Big Builder Virtual Event, we gave our all-star Washington, D.C., Dream Team the job of tuning up this Stradivarius of a community. They were tasked with creating a land plan, designing product, and focusing marketing to bring the development's last parcel, a 228-acre section zoned for more than 1,000 units, into the second decade of the 21st century.
The goal: Make the best even better.
Our team responded by creating a neighborhood unto itself, spinning off from its own neighborhood retail center. There's something for everybody in this new plan, from a single woman seeking security in a condominium product to mature buyers looking for a wooded back yard in this community where back yards have traditionally been small.
To hear how our team came up with this plan, which details how it will improve profitability and make buyers think Brambleton saved its best community for last, tune in for Big Builder Week's final Webinar at 1:15 p.m. Eastern time on Friday, Nov. 20. Register for free at www.bigbuilderconference.com.
Here's our team roster for the event: Alan Shapiro, Winchester Homes; Dan Ryan, Dan Ryan Builders; Craig Collin, Pulte Homes; John Clarke, Elm Street Development; Debbie Rosenstein, Christopher Communities; and Rohit Anand, Cubellis.
Learn more about markets featured in this article: Washington, DC.