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Trying to choose tech suppliers in the builder market is a lot like deciding what paint color looks best in the kitchen.
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Velotta lives in Brambleton, a 2,000-acre master planned development in Northern Virginia that provides its residents with fiber-to-the-home Internet access, video/cable service, Category 5 wiring in each house, and community intranet. Adams says they hired The Broadband Group, a consulting firm...
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Both experts and builders had plenty of advice on what to do -- and what not to do -- when conducting market research. "Builders also make the mistake of not adjusting absorption levels to fit where prices have gone," says Deborah Rosenstein, of Rosenstein Research Associates Inc.
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If you're not sure whether market research is a wise investment, just ask Tony Green, managing partner of the Pinehills development in Plymouth, Mass. "Market research was at the heart of choosing a different path for us," Green says. The result was a 1.3 million square-foot village center, 3,000...