As a marketing staff of one, Dina Gundersen of Monte Hewett Homes knows what it’s like to operate with a small staff. But she hasn’t let it stop her from developing multiple online avenues and social media outlets to market her company, a small production builder in Atlanta. In this video, Gundersen discusses how and why small builders can use video in their own marketing, including a clip she filmed of her own closet that was picked up and posted around the Web.

Learn more about markets featured in this article: Las Vegas, NV, Atlanta, GA.