YOU CAN DO JUST ABOUT ANYTHING ONLINE these days. Need to pay some bills? With just a few keystrokes, the money has been transferred. Want pizza? Not a problem. Dinner will soon be delivered to your front door. Want to adopt a kitten or puppy? Browse through hundreds of photos of the cute and cuddly from the comfort of your home.
According to the Pew Internet and American Life Project, almost two-thirds of Americans now use the Internet regularly, and on a typical day the online population exceeds 66 million. Simply put, the Internet is rapidly becoming a primary source of information for the majority of Americans. It's accessible, inexpensive, brimming with useful information and—most important from the NAHB's point of view—a valuable communications tool.
Online Link To help people connect throughout the federation, take advantage of all that membership offers, and even sell the homes they build, the NAHB has developed a number of outstanding Internet and online resources for the home building industry and housing consumers.
The flagship of our Internet offerings is www.nahb.org, which is a comprehensive source of housing information with a wealth of both public and members-only content.
If you haven't yet visited www.nahb.org, I urge you to stop by and see all that it offers, including information about educational seminars, networking events, the economy, the NAHB's legislative efforts, and much more. While you're at the site, be sure to sign up to access its exclusive members-only content. Just click the “Member Login” button to get started and select “First-Time User” to create a user name and password. And if you are already taking advantage of our great members-only content, I encourage you to tell a friend and spread the word about this exclusive resource.
Our Web site is also where you can sign up to have Nation's Building News Online, our official association e-newsletter, delivered directly to your computer inbox every week. You can also sign up for numerous other e-newsletters on topics ranging from the economy to regulatory issues to ideas for managing your business. To subscribe, login to www.nahb.org, go to the “Publications” section and select “E-Newsletters.”
PLUG IN With as many as seven out of every 10 prospective home buyers searching online for a new or existing home, having an online presence is an absolute necessity. To connect with prospective customers and ensure that they see your products, I urge you to take advantage of www.homebuilder.com, the NAHB's official new-homes listing site on the Internet.
Homebuilder.com is part of the No. 1 network of home and real estate Web sites, which is operated by Homestore and includes www.Realtor.com (primarily resale home listings), and www.Rentnet.com (a site listing rentals). During January 2004, homebuilder.com attracted approximately 912,000 unique visitors who stayed on the site an average of 12.8 minutes. The site includes nearly 100,000 plan, spec, and model home listings. For more information about homebuilder.com, contact Greg Pray at Greg.Pray@homebuilder.com.
President, NAHB Washington, D.C.