New York Times reporter Diane Cardwell takes a look at outdoor clothing and gear brand Patagonia's plan to take their environmentally-conscious reputation a step further by investing in placing solar panels on over 1,500 residential rooftop across eight states.

The company is working with four others to raise a $35 million fund to finance installations in Arizona, California, Connecticut, Delaware, Maryland, Massachusetts, New Jersey, and New York.

Patagonia had already created a fund called $20 Million and Change to help start-up companies focused on solving environmental and other issues. Two years ago, through $20 Million and Change, the company formed a $27 million fund with Kina’ole Capital, a solar finance company, to install 1,000 residential systems in Hawaii.

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