Photo courtesy Fumiaki Yoshimatsu
Photo courtesy Fumiaki Yoshimatsu

Amazon has plans for Alexa Voice Service, the technology which powers Echo, to be in as many devices around the home as possible even if they are not produced by Amazon. New York Times staffer Nick Wingfield reports on the competition among tech companies to create the intelligent assistant that will appear in the most devices.

According to Amazon over 10,000 developers have registered to have Alexa included in their products which fits into Amazon's goals for the service:

In an interview this spring, David Limp, Amazon’s senior vice president for devices, said that the company wanted there to be as many Alexa-linked “endpoints” around the home as possible and that Amazon did not really care who made those devices. Amazon has expanded its lineup of devices that use Alexa with its Echo Dot, a miniature version of the Echo speaker, and Amazon Tap, a portable Bluetooth speaker.

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