iHummingbird uses online referral services to gather business.

Richard Berrie has designed the content strategy for iHummingbird, his Delray Beach, Fla.-based smart home integration and installation company, around recognizable brand names, transparency, and personal connection.

The company uses online referral services to generate leads from customers interested in Nest, Sonos, Apple TV, or other smart home brand names. Its website includes a “menu” of smart home products, each with their installation prices clearly displayed. Berrie estimates that the company’s average custom integration package is $35,000, although individual installations can run less than $1,000.

In addition, Berrie’s site is not an e-commerce center – interested customers must schedule appointments by phone. Berrie notes that many of his customers are Baby Boomers.

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