Network Centric A home network creates interest in additional home technology services, according to a recent Parks Associates report, “Home Networks and Residential Gateways: Analysis & Forecasts.” The Parks research found that households with a home data network demonstrate a higher interest in bundled voice, data, and video services (25 percent vs. 14 percent in non-networked households); voice-over-Internet protocol (17 percent vs. 6 percent); and networked storage (17 percent vs. 2 percent). Visit www.parksassociates.com for more information.
Smart Moves Smarthome, the large provider of home automation products, recently announced two important marketing moves. It is now selling its products through Amazon.com. The company now offers about 1,000 products—about 20 percent of its product line—on Amazon's Web site. Go to www.amazon .com and search “Smart-home” to find the right link. Smarthome also announced a joint marketing agreement with Ingram Micro, the high-tech distributor, in which the two companies will market each other's products. Visit www.smarthome .com for more information.
Leviton's Extreme Leviton is one of the first home technology companies out of the box with certified Category-6 products for residential applications. Levi-ton's new eXtreme 6+ product line can support the latest gigabit networks and home entertainment products such as HDTV. The line includes connectors and an adapter and mounting plates for installation in Leviton Structured Media Centers. Visit www.leviton.com for more information.
Web Tips Homebuilder.com, the online real estate marketplace for builders, recently released a series of tips for builders to make their Web sites more effective. Highlights include: Use photos to showcase your inventory; use virtual tours to highlight and create a dynamic presentation of the best features of your home; provide complete community and home details on your Web site and all publications advertising your listings; and respond to your e-mail and other leads in a timely manner.