GE's Secure GE Security is touting the GE Builder Program, a turnkey home automation marketing plan that starts with structured wiring and moves into jobsite protection and security as well as entertainment options such as whole-house audio and video. Builders who agree to a 100-home commitment with a GE dealer or integrator are eligible for free structured wiring and security equipment in model homes and discounts for security in construction trailers. For more information, visit

HBA Special In exchange for the opportunity to introduce its software to builders, Be-HomeWise is offering its lead management service for a nominal cost to HBAs for use at local Parade of Homes and Home Show events. The HBAs will, in turn, direct buyers to their HBA Web sites before the show and have them register with the BeHomeWise qualification system. After visitors register, they receive a smart card in the mail. When prospects visit a builder at the show, they swipe their card and the builder electronically receives the registration information. After the show, BeHomeWise will survey shoppers to track sales. The Northern Virginia BIA used the service at its show last month. Visit for more information.

Web Option Corecon Technologies of Huntington Beach, Calif., last month released Corecon 4.0, Web-based software geared for contractors and small builders that features estimating, job costing, and project management. Home builders will appreciate Corecon 4.0's ability to integrate with QuickBooks. Corecon 4.0 can be outsourced via an application service provider model or can be hosted in-house. The software costs $50 a month per user. Visit for additional information.

All Ethernet The new processors for Lutron's HomeWorks lighting systems all support Ethernet, the most common networking technology. Lutron says the Ethernet connection offers significant upload speeds as well as the ability for the installer to program a HomeWorks system from anywhere in the home. For more information, visit