Center of Attention

The information/sales center for Seattle's South Lake Union redevelopment is a true evolution of the concept.

THE DISCOVERY CENTER AT SOUTH LAKE UNION IN Seattle is what you'd expect from a development company owned by Microsoft co-founder Paul Allen: In addition to a striking overall design, just inside the 11,000-square-foot facility's massive front windows are six translucent panels on which animated lifestyle images are projected, visible to passersby and folks inside.

Explore more topics

Showrooms

On the Bench: Fleurco Urbana Shower Base

The Urbana shower base is showering made easy with a generous built-in bench and storage below.
Georgia Builder Shops for Customers at a Shopping Center

Grayhawk Homes moves its offices and sales center to a prominent corner in Columbus, Ga.
Aerial Image Helps Convert Home Shoppers into Buyers

A giant map on the sales center floor helps make successful sales.
A Chicago Building Products Distributor Preserves His Family's Legacy

Mark Seigle buys back a piece of his family's business and enters into a strategic alliance with Pro Build.
DuPont Opens Its First Surfacing Showroom for Architecture, Design Community

Studio demonstrates alternative uses for Corian.
Idaho's CHB Homes adjusts products and outreach to attract buyers

Builder offers simpler, lower-priced homes, and aggressively markets unsold inventory.
The Builder Roundtable: Chicago Segment 2

In this segment, expert panelists cover current sales and marketing challenges, business plan predictions for 2008, and long-term prospects for the industry.
BUILDER Blog: One Final Lap Around the Showroom Floor

Kitchen/Bath Industry Show & Conference at the Las Vegas Convention Center, a few items caught my eye.
Tree Huggers

Now for something completely different: a talking tree. No, Annie Oakleaf doesn't sell homes at Sienna Plantation, though one might argue that the nimatronic arbor gives the sales team valuable alone time with mom and dad.
Showroom Spectacular

INSTEAD OF TRYING TO COMBINE ITS SALES EFFORTS AND DESIGN selection process at its multiple communities around Boise, Idaho, Hubble Homes centralized the latter function with a 10,000-square-foot showroom adjacent to its corporate headquarters. Once buyers sign a contract, they have 45 days to...