Mark Seigle buys back a piece of his family's business and enters into a strategic alliance with Pro Build.
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Studio demonstrates alternative uses for Corian.
Builder offers simpler, lower-priced homes, and aggressively markets unsold inventory.
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In this segment, expert panelists cover current sales and marketing challenges, business plan predictions for 2008, and long-term prospects for the industry.
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Kitchen/Bath Industry Show & Conference at the Las Vegas Convention Center, a few items caught my eye.
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Now for something completely different: a talking tree. No, Annie Oakleaf doesn't sell homes at Sienna Plantation, though one might argue that the nimatronic arbor gives the sales team valuable alone time with mom and dad.
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INSTEAD OF TRYING TO COMBINE ITS SALES EFFORTS AND DESIGN selection process at its multiple communities around Boise, Idaho, Hubble Homes centralized the latter function with a 10,000-square-foot showroom adjacent to its corporate headquarters. Once buyers sign a contract, they have 45 days to...
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ONE DRAWBACK OF A TRADITIONAL PLUMBING store or big-box retail outlet is that a buyer cannot actually see how a toilet or a faucet works. Plumbing giant Kohler has changed that: The company has opened its first freestanding store in the Chicago Merchandise Mart's LuxeHome.
Before buyers spend years in a home, they'll spend critical hours in a welcome center, a sales center, or a design center. A disconnect at any one of these points can be the difference between a customer who is happy to refer friends and family and one who just wants to get the whole thing over...
Smaller companies are finding creative ways to give customers the personalization they crave, while minimizing the organizational burdens that can drain staff and siphon profits.