“It's pretty compelling to be able to go into an urban location and buy two acres, tear down a warehouse, build 100 to 150 units, and also deliver product that is well-priced.”

—Stephen Scarborough, chairman & CEO, Standard Pacific Homes

“I expect that the multifamily share of what we do will increase 100 basis points per year for a while, as we meet demand in urban, multifamily, even suburban locations.”

—Tim Eller, chairman & CEO, Centex Corp.

“We look at [urban infill] as a niche that we can roll out across the country. I expect that five years from today, 25 percent of our delivered product might be attached.”

–Don Tomnitz, president & CEO, D.R. Horton