Washington, DC –June 7, 2016 – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, announces that the BUILDER website, www.builderonline.com, now features both a manufacturer directory with comprehensive coverage of the most popular home building product categories and a firms directory providing thousands of company listings. In addition, a key new highlight of the site is a project gallery showcasing over 3,000 projects in an easy-to-use searchable format.
“Hanley Wood is committed to providing both our audiences and customers with the most robust digital platforms,” said Peter Goldstone, CEO of Hanley Wood. “These new enhancements to BUILDER’s website provide expanded real-time content and data offerings that are intuitive, visual and easy to navigate.”
The BUILDER Manufacturer Online Directory allows builders to look for manufacturers and products in a searchable, visual environment. All major product categories in the home building space are featured including doors & windows, exteriors, finishes & surfaces, house systems, kitchen & bath, site & landscaping, specialties, structural, tools, vehicles/heavy equipment, computer software, and more. Building product manufacturers and/or service providers who want to be listed in the directory have the option of a free listing or a paid, upgraded listing.
The BUILDER Firms Directory features thousands of firms active in the home building industry. The directory is sortable by specialty and services and includes firm description, full contact information, as well as project highlights.
The BUILDER Project Gallery contains over 3,000 projects that can be filtered by project scope, project type or size. Gallery entries include visuals, descriptions, as well as links for additional project information.
“The addition of the directories and project gallery to BUILDER’s website plays a large role in the exciting next step as we continue to evolve our coverage of this important market,” says Paul Tourbaf, President, Hanley Wood Residential Construction Group.
BUILDER’s website offers exciting opportunities for marketers, such as:
· Easy to navigate user interface intended to increase audience engagement
· Availability of mobile-optimized ad units and high-impact ad opportunities
· Video gallery integration providing greater exposure for products and services
· Advertiser interface with keyword-driven navigation allowing for better ad targeting
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.