Projects

Using Data and Strategy to Create a New Brand
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Using Data and Strategy to Create a New Brand

Taylor Morrison has translated its understanding of the 55-plus demographic into... More

Incorporating Consumer Ideas on a Tight Timeline
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Incorporating Consumer Ideas on a Tight Timeline

What could be better than a completely collaborative approach to create a best... More

Design Secrets for 55-Plus
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Design Secrets for 55-Plus

Lots of natural light, beautiful grab bars that don’t seem like grab bars, storage... More

55-plus Leaders Merge Expertise
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55-plus Leaders Merge Expertise

In this short video, John McManus and Paul Tourbaf of Hanley Wood discuss ways for... More

Focusing in on Features and Functionality
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Focusing in on Features and Functionality

Carol Thompson, national director, strategic sourcing for the east region at... More

Ease of Living, Entertainment and Organization
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Ease of Living, Entertainment and Organization

Not only do they want to enjoy, but they want to share it with their friends. More

Messy Kitchens
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Messy Kitchens

These days, the main function of the kitchen is entertainment (maybe some Étouffée... More

NEXTadventure Suppliers Focus on Key 55-Plus Desires
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NEXTadventure Suppliers Focus on Key 55-Plus Desires

Products focused on low maintenance, an outdoor connection and storage meet their... More

A House That Research Built
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A House That Research Built

Industry experts tap into customer research and data for the NEXTadventure project. More

These Houses Are So "Last Century"
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These Houses Are So "Last Century"

Designers and builders are offering retro-inspired houses with modern upgrades... More

Tags: Design, Designers
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