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A handful of key players rev up their efforts.
Some local leaders already showed gains in business.
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McSwain, CEO of now-closed McCar Homes, will continue family tradition of home building with new firm.
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Beazer will market, sell, and build out 462 lots owned by the land investment company.
The hard times that began in 2006 for the housing industry dragged on through 2008. That was especially true for those companies that compose our Builder 100, whose market share of total closings fell last year to 38.7 percent from 41.2 percent in 2007.
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But some companies still don't seem to fully believe in the power of their Web sites as promotional tools.
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McCar Homes has appointed Steve Roberts as the new CEO of the Atlanta-based company. The former CFO replaces Keith McSwain, who recently stepped down to spend more time with his family. McCar Homes was No. 39 in the BUILDER 100 2006 rankings.
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Although the bulk of McCar Homes' 58-year history has been as an Atlanta-area builder, business now stretches into the Carolinas and Florida. In 2005, the family-owned builder entered Tampa, Fla., and in 2006, it started operations in Jacksonville.