In part 3 of the series on the NAHB Research Center’s Annual Consumer Practices Survey (CPS), data reveals that the market for replacement kitchen appliances saw many changes between 2005 and 2008.
Ranges and Ovens. Freestanding ranges declined from 50 percent to 41 percent market share. Combination purchases of a cooktop and wall ovens increased from 25 percent to 36 percent. Shares for drop-in and slide-in ranges and ovens remained fairly static.
Shares for smooth-top ranges grew to 53 percent. The share for traditional burners fell from 52 percent in 2005 to 44 percent in 2007 but rebounded to 47 percent in 2008. Electric cooking equipment continued to take market share from gas, growing from 63 percent to 66 percent of all cooking appliance purchases.
Also over this period, single wall ovens continued to lose favor with consumers, falling from about 61 percent to 55 percent, while multiple oven configurations (separate units or stacked double ovens) grew from 39 percent to 45 percent.
Microwaves. The total number of microwaves sold continued to climb through 2007 to about 6.4 million units, even when sales of other kitchen appliances declined. By 2008, sales of microwaves fell to about 5.9 million units. While the popular countertop and under-cabinet mounted microwaves maintained their market shares, units integrated into the range or wall oven increased from 9 percent to 13 percent. Over-the-range units (non-integrated) lost market share, falling from 39 to 34 percent.
Refrigerators. Though still the most popular configuration, shares of side-by-sides peaked at 45 percent in 2005 and began a gradual decline to 43 percent in 2008. The freezer top/refrigerator bottom configuration continued its market share slide from 43 percent in 2005 to 36 percent in 2008. The refrigerator top/freezer bottom configuration has gained popularity very quickly in the past few years, rising from 12 percent to 22 percent of replacement sales.
Washers and Dryers. The front-loading washing machine continues to gain popularity, representing 44 percent of all new washer sales in 2008—up from 40 percent in 2005. Top-loaders, while still the most popular type, declined from 60 percent to 56 percent. Shares of electric (79 percent) and gas clothes dryers (21 percent) remained static.
For more information on the survey results, visit: www.nahbrc.com/manufacturer/development/data.aspx.