One result of the challenging economy is a perspective shift in how we think about houses. They’re no longer immune from our bad decision making, destined to rise in value no matter what design whims we impose on them. So when building anew or remodeling, homeowners are scrutinizing every choice—they realize a miscalculation in appeal could kick them in the bottom line when they need to sell. Many are plumbing the possibilities of traditional or “transitional” design with their custom builders and architects. They want to ensure they won’t soon tire of their choices, but that doesn’t mean a move toward bland spaces. Knowing they’re likely to stay put longer than ever before, clients want high-quality surroundings, timeless design, and the delight that well-crafted construction brings to life every day. They don’t want builder grade, they want custom builder grade—and they understand the difference.