Some of the best names in the business have signed on as subscribers to Design-Lens, an online architectural and interior design library that provides photographs and design details on newsworthy residential communities from coast to coast. Every month, DesignLens unveils seven new communities and one historical neighborhood on its site (www.designlens.com). Each project is chronicled with 70 to 150 original interior and exterior photos, floor plans, site plan, and project profile information. Subscribers also have access to a searchable archive of 30,000 images. More than 80 industry heavyweights use the service, including divisions of Centex, KB Home, Lennar, Pulte, Shea, Standard Pacific, and Taylor Woodrow, as well as architectural firms Bassenian/Lagoni, William Hezmalhalch, and KTGY.
DesignLens is the brainchild of longtime industry consultant Howard Englander, founder of the Englander Co. “Architects lamented the fact that my dad had stopped doing his Design Audit, which was a yearly slide presentation of where housing was and where it was going,” says his son, Josh Englander, who helps oversee DesignLens along with his sister, Jeni Englander, and photographer John Bare. “We took that concept of a visual review and turned it into an efficient, paperless, online edition.”
Full-service subscriptions cost $7,000 and offer 24/7 access; a limited subscription goes for $2,000 and entitles users to one week of access per month. Subscribers can download images into personal folders, which can then be used for PowerPoint presentations and storyboarding. “Our subscribers use it as a way to do field visits,” says Englander. “We do all the legwork.”