WHY IT WORKED: The Mercury is the only luxury high-rise in Koreatown, a hot part of downtown Los Angeles that's just minutes from Hollywood, Beverly Hills, and Santa Monica. It's been a huge hit with both Koreans and Korean-Americans.

  • Just days before the building's May 2006 open house, the South Korean government raised the ceiling on investing in U.S. residential property from $300,000 to $1 million. Eighty-five percent of buyers at that open house were Korean or Korean-American.
  • The Mercury, an adaptive reuse project, gets its mid-century modern feel from the Getty Oil Co. building, which was erected in 1963. The one- and two-bedroom units boast bamboo floors, high ceilings, granite countertops, and stainless steel appliances.
  • The building's rooftop amenities center, named “23” (it's on the 23rd floor), includes a fitness center, a swimming pool, a fire pit, and some of the best views in all of Los Angeles.
  • Located at the corner of Wilshire and Western, The Mercury is just steps away from the Metro Red Line.
  • PROJECT CREDITS Project: The Mercury, Los Angeles; Sales started: June 2006; Sales through October 2006: 70; Units planned: 238; Price: $375,000 to $3 million; Unit size: 700 to 3,000 square feet; Builder: Taisei Construction, Cypress, Calif.; Developer: Forest City Residential West, Los Angeles; Architect: Thomas P. Cox Architects, Los Angeles; Land planner: Psomas, Los Angeles; Interior designer: Garrett Interiors, Westlake, Calif.

    THE HIGH LIFE: A bedroom featured in one of the models shows the kind of style that permeates  the project. Taking cues from its mid-century modern predecessor, the Getty  Oil Co. building, The Mercury's one- and two-bedroom units are sleek, sophisticated, and  full of upscale touches.
    THE HIGH LIFE: A bedroom featured in one of the models shows the kind of style that permeates the project. Taking cues from its mid-century modern predecessor, the Getty Oil Co. building, The Mercury's one- and two-bedroom units are sleek, sophisticated, and full of upscale touches.

    Learn more about markets featured in this article: Los Angeles, CA.