Why It Worked: Marisol meets pent-up demand for one- and development of this type in the area in 20 years.

  • When market research showed that the buyer profile would be predominantly Asian, a feng shui expert was consulted during the community's design phase.
  • Five bedrooms, including one with its own bath on the first level, make the Sapphire the most popular of Marisol's four plans. It appeals to buyers with extended families.
  • Spanish, Cottage, and Craftsman styles emulate older homes in nearby neighborhoods.
  • Structured wiring, including dual Category-5 and TG6 cable, two-story, single-family homes on conventional lots. It's only the second comes standard.

    Project: Marisol, San Bruno, Calif.; Sales started: December 2003; Sales through July 2004: 59; Units planned: 115; Price: $835,000 to $907,600; Unit size: 1,888 to 2,587 square feet; Builder/Developer: SummerHill Homes, Palo Alto, Calif.; Architect: JBZ Architects, Newport Beach, Calif.; Land planner: Brian Kangas Foulk, Redwood City, Calif.; Landscape architect: Ripley Design Group, Walnut Creek, Calif.; Interior designer: Design Line Interiors, San Diego

    Learn more about markets featured in this article: San Diego, CA, Los Angeles, CA.