WHY IT WORKED: Interior architecture is what appealed to this project's target market of move-up families and empty-nesters. Hot-button features include such extras as a crafts/homework/project room in Plan 2 and a downstairs “casita” suite with its own entry in Plan 3.
Interior features were upgraded after the builder conducted research on other new-home projects within a 10-mile radius. Tile countertops were scratched in favor of granite.
Historic, early-California–style designs showcase covered loggias, interior courtyards, decorative ironwork, recessed windows, and other hacienda-style details.
The landscaping palette is desert-like, but for those homeowners who aren't fans of this minimalist approach, green turf is allowed if it's tucked behind a low courtyard wall.
Plan 2 offers two courtyards off the large dining room, Plan 1's interior courtyard sports a fireplace, and Plan 3 offers a paved motor court and split four-car garage.
Features not offered by the competition include the interior courtyard fireplace in Plan 1, upgraded French doors, 5 ¼-inch decorative baseboard molding, and pedestal sinks and tubs in the master baths.
Project: Davidson at Santaluz, San Diego; Sales started: September 2003; Sales through April 2004: 56 (60 homes released); Units planned: 71; Price: $969,900 to $1,429,900; Unit size: 3,802 to 4,731 square feet; Builder/Developer: Davidson Communities, Del Mar, Calif.; Architect: Robert Hidey Architects, Irvine, Calif.; Land planner: Hunsaker & Associates, San Diego; Landscape architect: Land Concern, Santa Ana, Calif.; Interior designer: Design Line Interiors, San Diego