Conventional wisdom says that in a downturn, neutrals (calming) are more popular than bright colors (stimulating). This may be well and good for wall colors, cabinets, and flooring. But that idea gets turned on its ear when it comes to the outside of a building, especially low- or mid-rises in urban areas. Whether it’s luxury or affordable housing, bright color on the exterior can help a structure stand out and be a bright spot on the landscape. Used thoughtfully, with a keen eye to the environs, color doesn’t have to look trendy and can send a message of optimism, innovation, and invitation.  For some inspired uses of color, check out these vibrant exteriors.