Summer is the peak of wedding season. And following a somewhat promising spring selling season, wedding season across the U.S. means newlyweds are out searching for their first home together.

Even beyond a starter home, some markets are saturated with married couples dominating the majority of new home sales, while some metros attract nearly a 50/50 split between married and single new home buyers. So, where are builders most often catering to married couple? Here’s our breakdown of where buyers are most and least likely to have already said “I do” to their spouse before a new house.

Using data from Metrostudy Analytics, we searched for the top 15 markets with the highest percentage of new home buyers being married over the last three full years—2012 through 2014. Only markets where at least 750 new homes (approximately 250 per year) were included, to focus on bigger metros for builders.

While it’s likely no surprise three markets in Utah—a state with extremely high marriage rates—made the cut, the top market is a bit of a surprise. San Jose, Calif. was No. 1, where an average of 91.14% of new home buyers were married between 2012 and 2014, the height occurring in 2013 at 92.80%. The Washington, D.C., metro area, where marriage rates are a bit lower than many other big cities, also ranks high at an average of 86.74%.

A recent study from the Knot and RealtyTrac also ranks DC as one of the priciest cities to get married, with an average wedding cost of $39,025 in 2014, but that clearly hasn't put a damper on their housing plans. Markets in Texas and Colorado dominate the majority of the top 15, which is also the case looking back at the last five years instead of just three. 

Rank

CBSA

Household Marriage Percent

Household Marriage Percent

Household Marriage Percent

New Home Closings '12-'14

12-'14 Average % of New Home Buyers Married

2012

2013

2014

1

San Jose-Sunnyvale-Santa Clara, CA

89.07%

92.80%

91.54%

5212

91.14%

2

Greeley, CO

90.60%

88.02%

84.57%

3079

87.73%

3

El Paso, TX

88.21%

87.81%

85.69%

7521

87.24%

4

Washington-Arlington-Alexandria, DC-VA-MD-WV

88.94%

86.56%

84.72%

34138

86.74%

5

Provo-Orem, UT

87.86%

87.51%

84.03%

5639

86.47%

6

Bakersfield, CA

86.15%

86.71%

85.71%

4190

86.19%

7

Minneapolis-St. Paul-Bloomington, MN-WI

86.36%

86.60%

85.35%

12151

86.10%

8

Colorado Springs, CO

89.55%

85.94%

82.79%

6074

86.09%

9

Omaha-Council Bluffs, NE-IA

87.25%

85.98%

82.25%

5086

85.16%

10

Dallas-Fort Worth-Arlington, TX

87.77%

84.85%

82.27%

53004

84.96%

11

San Antonio-New Braunfels, TX

87.38%

83.34%

80.89%

23078

83.87%

12

Salt Lake City, UT

81.24%

84.70%

85.32%

7814

83.75%

13

Houston-The Woodlands-Sugar Land, TX

86.41%

83.60%

80.93%

69794

83.65%

14

Denver-Aurora-Lakewood, CO

84.93%

85.32%

80.35%

15999

83.53%

15

Ogden-Clearfield, UT

84.18%

82.40%

83.70%

4609

83.43%

The bottom 15 markets for married new home buyers is largely dominated by locales ripe for retirees. Many of Florida’s top new home markets make the list as well as other beach and vacation home markets. In Myrtle Beach, S.C., Northport, Fla. and Cape Coral, Fla., just over half of new home buyers were married between 2012 and 2014.

The top markets from the Knot for priciest places to get married are peppered throughout the New York Metro, which also makes the list of lowest percentage of new home buyers who are married.

Here are the bottom 15: 

Rank

CBSA

Household Marriage Percent

Household Marriage Percent

Household Marriage Percent

New Home Closings '12-'14

12-'14 Average % of New Home Buyers Married

2012

2013

2014

1

Myrtle Beach-Conway-North Myrtle Beach, SC-NC

61.99%

56.12%

51.18%

6869

56.43%

2

North Port-Sarasota-Bradenton, FL

64.75%

59.64%

54.38%

8761

59.59%

3

Cape Coral-Fort Myers, FL

68.32%

59.11%

52.17%

6188

59.87%

4

Jacksonville, NC

73.58%

54.39%

55.06%

3747

61.01%

5

The Villages, FL

66.38%

56.13%

66.67%

8828

63.06%

6

Naples-Immokalee-Marco Island, FL

66.88%

61.77%

62.81%

5060

63.82%

7

New York-Newark-Jersey City, NY-NJ-PA

65.35%

63.76%

65.94%

26727

65.02%

8

Salisbury, MD-DE

72.27%

60.88%

63.05%

5047

65.40%

9

Cleveland-Elyria, OH

76.10%

63.86%

59.11%

3725

66.36%

10

Little Rock-North Little Rock-Conway, AR

72.66%

64.69%

62.87%

3432

66.74%

11

Pittsburgh, PA

78.99%

64.61%

56.69%

4872

66.76%

12

Lakeland-Winter Haven, FL

71.54%

67.21%

62.83%

4049

67.19%

13

Charleston-North Charleston, SC

76.90%

66.77%

58.24%

8260

67.30%

14

Miami-Fort Lauderdale-West Palm Beach, FL

65.03%

70.96%

72.36%

18025

69.45%

15

Baton Rouge, LA

77.38%

69.11%

62.56%

4554

69.68%

So, which builders are best capitalizing on this newlywed market?

A total of 77.30% of new home buyers were married from 2012 through 2014. Builders nationwide who clearly cater to a married buyer include those that, in the same three-year period, closed more than 90% of their new homes to married couples. For once, national production builders don’t make the top 10. Instead, local and regional builders across the country dominate highest percentage of married new home buyers.


Builder Name

New Home Closings '12-'14

Household Marriage Percent

Newmark Homes

1,185

94.59%

Miller & Smith

989

94.57%

Landon Homes

1,079

94.39%

Van Metre Companies

1,285

94.21%

American Legend Homes

1,225

93.50%

Classic American Homes (TX)

754

92.26%

Edge Homes

1,138

91.70%

Corky McMillin Companies

1,203

91.60%

Highland Homes (TX)

5,475

91.59%

Elite Properties of America

805

91.49%

As more millennials begin to settle down and search for their starter home, some of these metros that attract married new home buyers will likely continue to be the top places for the buyers who have said “I do.”