Custom Home's Leah Demirjian reports that Sherwin-Williams has revealed its 2017 Color of the Year: Poised Taupe.
The company defines the selection as a brownish-gray that's neither cool nor warm, and is aiming to spark a departure from from cool-toned neutrals after their recent survey found that nearly 40% of respondents would like to integrate warmer neutrals—including warm grays, taupes, or beiges—into their decor. More than two in five of those respondents named taupe as the neutral they would choose.
"Consumers yearn for spaces that feel welcoming and hug them as they enter. Earthen brown combined with conservative gray, creating Poised Taupe, embodies all of these emotions," said Sue Wadden, director of color marketing for Sherwin-Williams in a release.