WHY IT WORKED: A more sophisticated design inside and out set this project, and specifically the Brookland model, apart in the Tampa market. A gated entrance and resort-style amenities appeal to move-ups and empty-nesters.
- The Brookland model offers an optional 405-square-foot bonus room for game room, media center, office, or bed-bath-bonus space, attracting 75 percent of its buyers.
- Plans eschew a formal living room for a great room; the Brookland's 326-square-foot space extends another 83 square feet, if desired.
- Resident services include lawn care, helping to lure empty-nest buyers.
The developer finished the major amenities, most notably the clubhouse and pool, for a competitive edge.PROJECT CREDITS
Project: Weston Manor at Grand Hampton (Brookland plan), Tampa, Fla.; Sales started: February 2004; Sales through May 2005: 70 (26 for Brookland); Units planned: 212; Price: $250s to $330s (Brookland: $265,300 to $455,225); Unit size: 1,770 to 2,697 square feet (Brookland: 1,948 to 2,566 square feet); Developer: Landmar Group, Tampa; Builder: Westfield Homes (Standard Pacific Homes), Tampa; Architect: Bloodgood Sharp Buster, Tampa; Landscape architect: Raymow Enterprises, Oldsmar, Fla.; Interior designer: Interiors by Sharman, Bellair Bluffs, Fla.
Learn more about markets featured in this article: Tampa, FL.