Building Blocks
Efficient floor plans will be critical to home building’s recovery, to be sure. But Cusato is careful to stress that no single house—not even one as thoughtfully designed as this one—is a panacea for the industry’s woes. “One of the big mistakes the housing industry made until recently was to treat buildings as single objects and not as having neighbors,” she says. Design differentiation was mostly concentrated at the unit level, and this nearsightedness came at a price.
“The minute you think about the house as part of a larger street composition, you start to see broader cost efficiencies because it releases the pressure on each individual home to stand out with its own patchwork of façade elements,” she explains. The value proposition becomes less about whether the home has a turret or bay window, and more about the total package.
“If we have learned anything from the McMansion and the credit crisis, it’s that a house cannot be expected to meet a person’s every need,” she says. “When you can find certain things within walking or biking distance of your house, such as the gym, a movie theater, restaurant, or coffee shop, then you don’t have to depend on your house to provide those things.”
Differentiation is still the key to selling new homes, but sales won’t be predicated on whether your model offers stone versus brick, or takes the other guy’s four gables and raises him six. Rather, the focus will be on giving homeowners a reason to buy new instead of the same old stuff—now available at rock-bottom foreclosure prices.
“A sustainable, adaptable house that’s part of a nice streetscape and located in a walkable neighborhood will always sell better than a foreclosed house in a ghost town that is miles from civilization,” Cusato says. “We have to offer people value, and we have to give them something they want that they can’t already get.”
Forward Thinkers
Many thanks to the sponsors who made our virtual concept home possible. This elite group of innovative building products manufacturers and suppliers stands at the forefront of efforts to develop more sustainable approaches to home building. Below is a list of these companies, indicating their level of sponsorship and the products that are recommended in the specs for the Home for the New Economy.
Designer: Marianne Cusato, Miami
Building scientist: Mark LaLiberte, Minneapolis
Website developer: Decision Counsel, Chicago
Virtual tour and renderings: BHI Media, Austin, Texas
Media relations: IWPR Group, New York
Interior designer: Room and Board, Minneapolis
Landscape designer: Christian Wagley, Alys Beach, Fla. Kendall Horne, Grayton Beach, Fla.
Foundation
American Standard (all plumbing fixtures and faucets) www.american standard-us.com
Andersen Windows and Doors (windows and entry doors) www.andersen windows.com
KraftMaid (cabinets and cabinet hardware) www.kraftmaid.com/cabinets/home.aspx
Propane Education & Research Council (underground propane tank and lid) www.buildwith propane.com
Whirlpool (major appliances, including laundry) www.whirlpool.com/home.jsp
Supporting
James Hardie (exterior siding and trim) www.jameshardie.com
Lumber Liquidators (wood flooring) www.lumber liquidators.com
Performance
Broan (energy recovery ventilator; bath ventilation) www.broan.com
Crossville (ceramic tile) www.crossvilleinc.com/index.html
DuPont Building Innovations (Corian and Zodiaq surfacing) www2.dupont.com/Surfaces/en_US
Inspire Roofing (roofing) www.inspireroofing.com
Johns Manville (insulation) www.jm.com
Kwikset (entry and interior door hardware and locks) www.kwikset.com
Roseburg Forest Products (structural framing components) http://roseburg.com/cgi-bin/s-mart.pl
Sherwin-Williams (interior paint) www.sherwin-williams.com/index.jsp
Schneider Electric (load centers, solar inverter, generator back-up panel, lighting controls, lighting occupancy sensor, and home automation monitor) www.schneider-electric.us
TimberTech (porch decking and railing, fence components) www.timbertech.com
Time Warner Cable (structured wiring to television, telephone, and computer) www.time warnercable.com
TruStile Doors (interior doors) www.trustile.com
Alliance
Atlantic Premium Shutters (exterior window shutters) www.atlanticpremium shutters.com
Beam by Electrolux (central vacuum) www.beamvac.com
The Chamberlain Group (garage door opener) www.chamberlain.com/corporate/en-us
Clopay Building Products (garage door) www.clopaydoor.com
Fiberweb/Typar (weather barriers, flashing, and erosion and root/weed control) www.typar.com
Generac Power Systems (standby generator and transfer switch) www.generac.com
Rinnai (tankless water heater) www.rinnai.us
Schulte (closet and garage storage systems) www.schultestorage.com