Launch Slideshow

A Home for the New Economy

Many homeowners are finding that what they really want are flexible dwellings that can expand and contract with them as their physical, relational, and financial circumstances ebb and flow.

A Home for the New Economy

Many homeowners are finding that what they really want are flexible dwellings that can expand and contract with them as their physical, relational, and financial circumstances ebb and flow.

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    BHI Media

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    BHI Media

    Charleston, S.C.
    Right Roofing: The simple gable roof is easy to build and maintain, thus decreasing the chance of callbacks due to leaks from inadequate flashing. Slate-look tiles from Inspire Roofi ng are made from a 100 percent recyclable blend of natural limestone and virgin resins. The tiles feature large nail guides and accuracy alignment tabs to ensure fast and proper installation. www.inspireroofing.com

    Pretty and Practical: An 8-foot-deep porch offers shelter from the elements and a usable outdoor space.

    Deluxe Door: The Straightline series model 181 full-panel entry door from Andersen Windows’ Architectural Entranceways features a rectangular glass panel with 3/4-inch chamfer profi le muntins that create six simulated divided lites. www.andersenwindows.com

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    Flex Time: The living and dining area is open enough to accommodate different furniture arrangements, but not so cavernous that it requires giant-sized furniture to feel appropriately scaled.

    Fantastic Floor: The Bellawood collection from Lumber Liquidators, specified in a 5-inch-wide plank, covers all of the common areas and bedrooms in the house. The 3/4-inch planks feature a multi-ply, cross-layered wood core and a 3.5 mm solid, dry-sawn top layer for dimensional stability. A UV-cured aluminum oxide fi nish in natural American walnut eliminates sanding and refinishing and carries a 50-year warranty. www.lumberliquidators.com.

    Furniture Finds: The Reese Sectional sofa in Tula Cream anchors a collection of furnishings from Room & Board. The 70 percent polyester, 30 percent acrylic micro-boucle fabric is stain resistant. www.roomandboard.com.

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    Whatever You Need: Verastile as a Swiss army knife, the adaptable suite can serve any number of purposes, from first-floor master to family room to home office to rental apartment. It's even got its own private entry from outside.

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    Efficiency Apartment

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    First-floor Master Suite

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    Porch Landing: An engineered composite porch decking and railing system from TimberTech features the company's Earthwood plank and Radiance Rail system. All components are made from recycled wood and plastic waste blended with adhesives and UV-inhibiting color pigments to resist damage and faading from sun and moisture exposure without paint, stain, or seal. The planks are available in 12-, 16-, and 20-foot lengths, and can span 20 inches on-center, and can be installed using a proprietary concealed fastening system. www.timbertech.com

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    Tall, Not Grande: Nine-foot ceilings give bedroom areas room to breathe and allow space for transoms, but still maintain a feeling of intimacy and coziness.

    Designer Doors: TruStile’s TS2020 stile-and-rail interior doors feature a simple, two-panel design that exudes elegant practicality. Specified in a paint-grade MDF, the line is also available in 14 stain -grade wood species. Panels can be substituted with glass, grooved, or louver panels. www.trustiledoors.com.

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    Storage Room

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    Reading Room

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    Counter Measures: The quartz countertop from DuPont Zodiaq features a black base highlighted by large yellow ochre and translucent particles with a slight refl ective shimmer for a durable and distinctive surface. The quartz-based material achieves a hardness rating of 7 (on a scale of 10), resists heat and scratches, is non-porous to retain its luster without sealants or waxes, and can be custom fit to your exact specifications. www.zodiaq.com.

    Cool Coating: The Duration line of interior latex coatings from Sherwin-Williams provides superior washability and fi nish retention even in bold hues, according to independent testing, and a cross-linking technology that repels stains. The low-VOC (42 grams/liter) coating formulation also contains anti-microbial properties to resist mildew. www.sherwin-williams.com.

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    Kitchen Upgrade

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    BHI Media

    Ship Shape: Making the most of limited square footage, this plan includes no hallways. Stairs provide circulation space, and the cavity underneath them contains a coat closet, as well as a “clutter closet” loaded with outlets for cell phone, Blackberry, and iPod chargers.

    Picture This: Windows on opposing walls bring in daylight and crossbreezes, reducing the load on artifi ciallighting and air conditioning.

    Ship Shape: Making the most of limited square footage, this plan includes no hallways. Stairs provide circulation space, and the cavity underneath them contains a coat closet, as well as a “clutter closet” loaded with outlets for cell phone, Blackberry, and iPod chargers.

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    BHI Media

    Water Wise: Consolidated plumbing means shorter mechanical runs. This translates into savings on construction materials, as well as water bills.

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    BHI Media

    Austin, Texas
    Climate Friendly: Simple in form, the Home for the New Economy can be clad in multiple configurations to suit different weather conditions and vernacular styles.

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    BHI Media

    Des Moines, Iowa

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    BHI Media

    Olympia, Wash.

Building Blocks

Efficient floor plans will be critical to home building’s recovery, to be sure. But Cusato is careful to stress that no single house—not even one as thoughtfully designed as this one—is a panacea for the industry’s woes. “One of the big mistakes the housing industry made until recently was to treat buildings as single objects and not as having neighbors,” she says. Design differentiation was mostly concentrated at the unit level, and this nearsightedness came at a price.

“The minute you think about the house as part of a larger street composition, you start to see broader cost efficiencies because it releases the pressure on each individual home to stand out with its own patchwork of façade elements,” she explains. The value proposition becomes less about whether the home has a turret or bay window, and more about the total package.

“If we have learned anything from the McMansion and the credit crisis, it’s that a house cannot be expected to meet a person’s every need,” she says. “When you can find certain things within walking or biking distance of your house, such as the gym, a movie theater, restaurant, or coffee shop, then you don’t have to depend on your house to provide those things.”

Differentiation is still the key to selling new homes, but sales won’t be predicated on whether your model offers stone versus brick, or takes the other guy’s four gables and raises him six. Rather, the focus will be on giving homeowners a reason to buy new instead of the same old stuff—now available at rock-bottom foreclosure prices.

  • Cusato
    Cusato
  • Laliberte
    Laliberte

“A sustainable, adaptable house that’s part of a nice streetscape and located in a walkable neighborhood will always sell better than a foreclosed house in a ghost town that is miles from civilization,” Cusato says. “We have to offer people value, and we have to give them something they want that they can’t already get.”

Forward Thinkers

Many thanks to the sponsors who made our virtual concept home possible. This elite group of innovative building products manufacturers and suppliers stands at the forefront of efforts to develop more sustainable approaches to home building. Below is a list of these companies, indicating their level of sponsorship and the products that are recommended in the specs for the Home for the New Economy.

Designer: Marianne Cusato, Miami

Building scientist: Mark LaLiberte, Minneapolis

Website developer: Decision Counsel, Chicago

Virtual tour and renderings: BHI Media, Austin, Texas

Media relations: IWPR Group, New York

Interior designer: Room and Board, Minneapolis

Landscape designer: Christian Wagley, Alys Beach, Fla. Kendall Horne, Grayton Beach, Fla.

Foundation

American Standard (all plumbing fixtures and faucets) www.american standard-us.com

Andersen Windows and Doors (windows and entry doors) www.andersen windows.com

KraftMaid (cabinets and cabinet hardware) www.kraftmaid.com/cabinets/home.aspx

Propane Education & Research Council (underground propane tank and lid) www.buildwith propane.com

Whirlpool (major appliances, including laundry) www.whirlpool.com/home.jsp

Supporting

James Hardie (exterior siding and trim) www.jameshardie.com

Lumber Liquidators (wood flooring) www.lumber liquidators.com

Performance

Broan (energy recovery ventilator; bath ventilation) www.broan.com

Crossville (ceramic tile) www.crossvilleinc.com/index.html

DuPont Building Innovations (Corian and Zodiaq surfacing) www2.dupont.com/Surfaces/en_US

Inspire Roofing (roofing) www.inspireroofing.com

Johns Manville (insulation) www.jm.com

Kwikset (entry and interior door hardware and locks) www.kwikset.com

Roseburg Forest Products (structural framing components) http://roseburg.com/cgi-bin/s-mart.pl

Sherwin-Williams (interior paint) www.sherwin-williams.com/index.jsp

Schneider Electric (load centers, solar inverter, generator back-up panel, lighting controls, lighting occupancy sensor, and home automation monitor) www.schneider-electric.us

TimberTech (porch decking and railing, fence components) www.timbertech.com

Time Warner Cable (structured wiring to television, telephone, and computer) www.time warnercable.com

TruStile Doors (interior doors) www.trustile.com

Alliance

Atlantic Premium Shutters (exterior window shutters) www.atlanticpremium shutters.com

Beam by Electrolux (central vacuum) www.beamvac.com

The Chamberlain Group (garage door opener) www.chamberlain.com/corporate/en-us

Clopay Building Products (garage door) www.clopaydoor.com

Fiberweb/Typar (weather barriers, flashing, and erosion and root/weed control) www.typar.com

Generac Power Systems (standby generator and transfer switch) www.generac.com

Rinnai (tankless water heater) www.rinnai.us

Schulte (closet and garage storage systems) www.schultestorage.com