Home Study

By BUILDER Magazine Staff. If you tell them, they will buy, according to a recent study by In-Stat/MDR, a high-tech research firm in Scottsdale, Ariz. The study, called “Networking With the Joneses,” found that the demographics of those using home technology has changed to include more people who would not be called early adopters. The biggest buyers are people aged 45 to 54, who are reacting to the needs of their late-teen children. Approximately 42 percent said they would consider a network worth the investment for the ability to share Internet access alone. The study concludes that more people would ask for networking equipment if they were educated about its benefits.