Builder Magazine: Internet

How To: Develop a Social Media Strategy

Mon, 28 Jan 2013 02:51:11 EST

Your competitors are online, so you have to be too. But you need a social media game plan. We show you how to start crafting one.

Pinterest Picks Inspire Model Home Interiors

Tue, 5 Feb 2013 02:56:44 EST

Taylor Morrison used photographs frequently repinned on Pinterest to inspire the interiors of its new San Antonio model homes.

Model of a Modern Builder Website

Thu, 10 Jan 2013 10:14:04 EST

A small North Carolina builder gets its new website right.

Sharpening Your Website for 2013

Thu, 20 Dec 2012 02:11:09 EST

Use these ideas, gleaned from website design and development professionals, to make your website one of the sharpest tools in your box.

How to Write Blog Headlines That Attract More Buyers

Tue, 11 Sep 2012 12:30:05 EST

Your home builder blog headline, more than any other aspect of your blog, will determine how successful you are in converting copy to contracts.

5 Steps to a Better Builder Blog

Thu, 6 Sep 2012 02:56:48 EST

Experts offer their strategies for leveraging your blog for better sales.

The Power of Pinterest for New-Home Sales

Wed, 21 Nov 2012 04:04:19 EST

The new darling of social networking may just be the Internet’s gift to home builders.

Home Builders Going Online

Fri, 27 Jul 2012 08:37:12 EST

Customer reviews are now an important way for builders to differentiate themselves.

Building a Website that Works

Tue, 3 Apr 2012 03:33:06 EST

It takes more than an just an address on the Web to sell houses.

Avatar Holdings Changes Its Name, Business Plan

Wed, 7 Mar 2012 09:18:14 EST

The 80-year-old home builder and community developer grew tired of competing with the popular movie's name in Internet searches.

Your Website First Point of Contact

Mon, 19 Dec 2011 04:51:55 EST

Builders need to know the five key points to a successful website.

Is Social Media All That It's Cracked Up to Be?

Mon, 19 Dec 2011 04:39:21 EST

Two experts debate the pros and cons of consumer-driven Internet marketing.

Content Is Still King in Social Media

Thu, 2 Jun 2011 02:23:50 EST

Expert Andrew Davis tells builders that digital platforms can make buying a home an "event" for their customers.

Home Buyers Tour Florida Models Without Leaving Home

Fri, 6 May 2011 04:35:47 EST

A year-old website offers online video walkthroughs of 400 houses.

Online Is Where Builders Will Draw Customers This Spring

Wed, 27 Jul 2011 12:54:07 EST

Technology is marketing key for three custom builders.

Tech Spec: A New Outlook for E-Mail

Mon, 30 Jan 2012 10:28:37 EST

New feature of Oasys Mail Manager allows users to manipulate and annotate screen snapshots.

Feature: The Remaking of New-Home Sales

Mon, 30 Jan 2012 10:16:34 EST

An inside-out look at what it takes to succeed as times stay tough.

Builders Collaborate With Buyers

Wed, 29 Dec 2010 01:36:45 EST

New software allows buyers and builders to work together online to design a home.

10 Ways For Builders to Improve Their Online Marketing Efforts

Fri, 27 Jul 2012 10:29:04 EST

Internet marketing experts Mollie Elkman and Brad Bombardiere offer solid strategies for social media, builder Web sites, and more.

Ex-CEO of Defunct McCar Opens KM Homes in Atlanta

Tue, 31 Jan 2012 11:25:05 EST

The former CEO of the shuttered McCar Homes has started a new home building company in Atlanta, continuing to carry on his family's 50-plus-year Georgia home building tradition. Keith McSwain, former CEO of Alpharetta, Ga.-based McCar Homes, is now CEO of KM Homes, a new company formed in October with the same address as McCar. The company's Web site, kmhomes.com, offers homes in two communities in Forsyth County, Evans Farm and Gates of Luberon.