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Experts say builders' Web sites and marketing need to change to take advantage of Web technology
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Builders looking to increase traffic during the downturn can expect a sales lead lift now that home buyers can access NewHomeSource.com data on the Yahoo! Real Estate portal. Builder Homesite manages the NewHomeSource.com Web site for 38 big builder consortium members and more than 400 other builder...
CAMBRIDGE, MASS.–BASED media company Blue Egg has launched what it is calling the largest online business resource for sustainable building professionals.
Constellation offers an easier way to find the right software.
The next time you’re on MySpace, check out my buddy Barratt American. According to his profile, Barratt is 28, from the U.S., single, an Aquarius, and male. “I had to list a gender,” explains Paul Chirco, social network developer at the Carlsbad, Calif.–based builder.
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Leading tech firms combine forces to offer best-of-breed products to builders.
During the rise of the internet era in the late 1990s, while the automotive, aerospace, and most other industries moved forward with B2B e-commerce, BuildNet, the building industry's e-commerce play, failed miserably. The result was that home building lagged far behind most other industries in this ...
In the old days, internet-based leads that came into Bowen Family Homes' Web site would go to Internet director Kelly Kenton Fink, who would parcel them out to the on-site sales agents. Busy with flesh-and-blood prospects standing in front of them, the sales agents often set these leads to the side ...
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DURING THE 2007 INTERNATIONAL Builders' Show (IBS), the NAHB Research Center presented “The Best Online Resources for Building Technologies,” an educational program aimed at updating builders on many of the most useful and time-saving resources available online. Because helpful information can easil...
In the late 1990s, Jim Norman, President of Norman Building & Design, a custom builder who designs and builds about 12 homes a year in Bend, Ore., knew he needed a Web site, but he never imagined how powerful a marketing tool it would become.
Most high school seniors take the money they get in graduation cards and use it to help pay for college, outfit their dorm room, or take a great summer trip. Ashley and Ashton Carthans had a different idea. They bought a house.
By the first year or two of this decade, many home builders had soured on the Internet. The fraud case surrounding Enron and the wave of dot-com crashes in the late '90s widely discredited the Web as a business model. The building industry even had its own homegrown dot-bomb: the ill-fated BuildNet.
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- Nemetschek North America has releases version 12.5 of its VectorWorks CAD software.
- BUILDER's 2006 IT Survey finds home builders poised to take advantage of information technology.
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A FAMILIAR COMPLAINT among builders is that they can automate their own companies, but getting subs to buy into such automation is still very difficult.
A new Internet Home Alliance pilot program looks to use technology to ease the pain of doing laundry.
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BEHOMEWISE, BEST KNOWN FOR ITS LEAD-GENERATION software that helps builders qualify and rate Internet sales leads, hired Dorrie Ehlers earlier this year to work with builders to develop online sales departments and train online sales counselors (OSCs).
NETSTREAMS OF AUSTIN, TEXAS, IS among the few home-tech providers that can offer builders a distinct path to creating home systems that run over Internet protocol (IP).
Hard as it may be to believe, it's really possible for a home builder to mesh perfectly with a telecom service provider.
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NEWSPAPER READERSHIP is going down, but have papers lowered their advertising rates? That by itself should make marketing executives think about how to allocate their marketing budgets.
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A NEW PRODUCT FROM TOP GLOBAL JUST MAY be the breakthrough wireless device home builders have been looking for.