Sales & Marketing

BIG BUILDER

Assured ... Predictable ... Dangerous

How come improving margins--the return on Sales--gets all the love and attention these days, when it's velocity--asset turns--are where home building companies can and should look for constant, sustainable improvement? SAI Consulting's Fletcher L. Groves highlights the benefits of focusing on "better processes, ... shorter cycle times, ... faster inventory turns," and states the risks in not doing so.

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