Sales (Query)

Sales

• How Builders Market Backward

  Marketing veterans at Hanley Wood's Housing Leadership Summit argue that builders need to shift their focus from what they're building to who they're building for.

   

• For Senior Home Buyers, Testimonials Do the Trick

  Rubbing elbows with happy residents and getting glimpses of the “good life” are turning shoppers into buyers for a Pennsylvania active-adult builder.

   

• A Broker Thrives by Removing Impediments to New-Home Buying

  Marketplace Homes’ guaranteed lease program is expected to help sell 1,700 new homes this year.

   

• Tips for Getting Women to Buy New Homes

  Experts offer strategies to get women to commit to new homes.

   

• Design Details That Clinch The Sale

  Curb appeal is great, but so are so-called memory points: winning design details that make a home linger in memory long after a potential buyer has backed out of the driveway.

   

• In Orlando, Long Lines for One Community's Lots

  100 higher-end home buyers line up for a shot at a lot in a new Meritage community.

   

• New-Home Sales Jump to Four-Year High

  Sales were up and inventories were down in January, boding well for the year to come.

   

• A Huge Water Park Fuels Sales in Hot Houston

  Over-the-top water features have helped Sienna Plantation sell well, even during the downturn.

   

• 15 Marketing Ideas for New-Home Sales

  Position your company to make the most of the recovery with these tips, garnered from sales and marketing professionals at this year’s International Builders’ Show.

   

• In 2012, a Start to Recovery for New-Home Sales

  While December’s numbers disappointed, revisions to previous months’ estimates showed an industry finally turning around.

   

• Builders Single Out Their Unsung Heroes of 2012

  Sales and marketing get special praise from builders for their work in 2012.

   

• 10 Musts for Selling to Multicultural Buyers

  The segment of foreign-born home buyers is growing at a fast pace, but many of them may not know the furniture is not included.

   

• Wooing, Wowing, and Winning Women Home Buyers

  Experts offer strategies on how to get women to commit to new homes.

   

• Finding and Training the Best New-Home Sales Agents

  Sales professionals share strategies for building a top-notch sales team.

   

• Housing's Future Is On The Rebound

  Housing is healing, but some wonder for how long.

   

• Keeping Trade Shows Relevant

  Year-round marketing that's aligned with exhibitors' business objectives can help keep trade shows relevant.

   

• Pinterest Picks Inspire Model Home Interiors

  Taylor Morrison used photographs frequently repinned on Pinterest to inspire the interiors of its new San Antonio model homes.

   

• Sharpening Your Website for 2013

  Use these ideas, gleaned from website design and development professionals, to make your website one of the sharpest tools in your box.

   

• Toll Brothers Re-tailors Community From Failed to Fast-Selling

  The builder rebrands and brings in new home plans to appeal to high-end niche buyers.

   

• Time and Political Savvy Help Restart a Community

  WCI Communities put in years of hard work and political savvy to jump-start a South Florida community tainted by bankruptcy and Chinese drywall.