Builder Magazine: Marketing

What you need to know when selling to foreign-born home buyers.

Wed, 22 May 2013 11:01:23 EST

Tips for selling to foreign-born home buyers.

New Name, Same Purpose at NAHB Research Center

Tue, 21 May 2013 05:37:38 EST

The NAHB Research Center hopes rebranding itself as the Home Innovation Research Labs will help to better communicate its mission.

How Builders Market Backward

Wed, 15 May 2013 01:27:20 EST

Marketing veterans at Hanley Wood's Housing Leadership Summit argue that builders need to shift their focus from what they're building to who they're building for.

New Products from KBIS 2013

Mon, 29 Apr 2013 08:34:47 EST

From a unique outdoor grill to a new way to market your business, the 2013 Kitchen & Bath Industry Show was full of surprises.

For Senior Home Buyers, Testimonials Do the Trick

Thu, 25 Apr 2013 02:29:51 EST

Rubbing elbows with happy residents and getting glimpses of the “good life” are turning shoppers into buyers for a Pennsylvania active-adult builder.

Custom Builder Competes by Building a Mega Model

Wed, 10 Apr 2013 10:38:44 EST

An Orlando custom home builder is competing with large national builders by doing what they do—building a stunning model.

A Broker Thrives by Removing Impediments to New-Home Buying

Thu, 28 Mar 2013 02:44:35 EST

Marketplace Homes’ guaranteed lease program is expected to help sell 1,700 new homes this year.

Energy Efficiency Boosts Grayhawk Homes’ Image

Mon, 25 Mar 2013 05:42:33 EST

The Georgia-based production builder is one of Energy Star’s 2013 Partners.

Incentives-Driven Sales Aren’t Quite Over Yet

Tue, 26 Mar 2013 10:17:46 EST

But their necessity could be fading as home values strengthen.

Tips for Getting Women to Buy New Homes

Wed, 13 Mar 2013 12:17:09 EST

Experts offer strategies to get women to commit to new homes.

Are Builders Too Infatuated With Website Marketing?

Wed, 13 Mar 2013 02:18:16 EST

Two experts debate whether advertising money is being spent wisely.

Design Details That Clinch The Sale

Thu, 11 Apr 2013 02:29:02 EST

Curb appeal is great, but so are so-called memory points: winning design details that make a home linger in memory long after a potential buyer has backed out of the driveway.

In Orlando, Long Lines for One Community's Lots

Tue, 26 Feb 2013 03:52:40 EST

100 higher-end home buyers line up for a shot at a lot in a new Meritage community.

Heavy Promotion Does the Trick for New Jersey Community

Thu, 7 Feb 2013 11:58:42 EST

The landowner of Jackson Twenty-One hopes to have a sales office open by April.

15 Marketing Ideas for New-Home Sales

Tue, 5 Feb 2013 02:53:23 EST

Position your company to make the most of the recovery with these tips, garnered from sales and marketing professionals at this year’s International Builders’ Show.

Mars and Venus Face Off on Home Design

Mon, 4 Feb 2013 12:07:30 EST

When it comes to what's important in a home's layout, the battle of the sexes isn't much of a fight.

How To: Develop a Social Media Strategy

Mon, 28 Jan 2013 02:51:11 EST

Your competitors are online, so you have to be too. But you need a social media game plan. We show you how to start crafting one.

Builders Single Out Their Unsung Heroes of 2012

Tue, 19 Feb 2013 05:16:14 EST

Sales and marketing get special praise from builders for their work in 2012.

10 Musts for Selling to Multicultural Buyers

Thu, 24 Jan 2013 04:04:58 EST

The segment of foreign-born home buyers is growing at a fast pace, but many of them may not know the furniture is not included.

Wooing, Wowing, and Winning Women Home Buyers

Wed, 23 Jan 2013 05:35:33 EST

Experts offer strategies on how to get women to commit to new homes.