Marketing

Marketing

• What you need to know when selling to foreign-born home buyers.

  Tips for selling to foreign-born home buyers.

   

• New Name, Same Purpose at NAHB Research Center

  The NAHB Research Center hopes rebranding itself as the Home Innovation Research Labs will help to better communicate its mission.

   

• How Builders Market Backward

  Marketing veterans at Hanley Wood's Housing Leadership Summit argue that builders need to shift their focus from what they're building to who they're building for.

   

• New Products from KBIS 2013

  From a unique outdoor grill to a new way to market your business, the 2013 Kitchen & Bath Industry Show was full of surprises.

   

• For Senior Home Buyers, Testimonials Do the Trick

  Rubbing elbows with happy residents and getting glimpses of the “good life” are turning shoppers into buyers for a Pennsylvania active-adult builder.

   

• Custom Builder Competes by Building a Mega Model

  An Orlando custom home builder is competing with large national builders by doing what they do—building a stunning model.

   

• A Broker Thrives by Removing Impediments to New-Home Buying

  Marketplace Homes’ guaranteed lease program is expected to help sell 1,700 new homes this year.

   

• Energy Efficiency Boosts Grayhawk Homes’ Image

  The Georgia-based production builder is one of Energy Star’s 2013 Partners.

   

• Incentives-Driven Sales Aren’t Quite Over Yet

  But their necessity could be fading as home values strengthen.

   

• Tips for Getting Women to Buy New Homes

  Experts offer strategies to get women to commit to new homes.

   

• Are Builders Too Infatuated With Website Marketing?

  Two experts debate whether advertising money is being spent wisely.

   

• Design Details That Clinch The Sale

  Curb appeal is great, but so are so-called memory points: winning design details that make a home linger in memory long after a potential buyer has backed out of the driveway.

   

• In Orlando, Long Lines for One Community's Lots

  100 higher-end home buyers line up for a shot at a lot in a new Meritage community.

   

• Heavy Promotion Does the Trick for New Jersey Community

  The landowner of Jackson Twenty-One hopes to have a sales office open by April.

   

• 15 Marketing Ideas for New-Home Sales

  Position your company to make the most of the recovery with these tips, garnered from sales and marketing professionals at this year’s International Builders’ Show.

   

• Mars and Venus Face Off on Home Design

  When it comes to what's important in a home's layout, the battle of the sexes isn't much of a fight.

   

• How To: Develop a Social Media Strategy

  Your competitors are online, so you have to be too. But you need a social media game plan. We show you how to start crafting one.

   

• Builders Single Out Their Unsung Heroes of 2012

  Sales and marketing get special praise from builders for their work in 2012.

   

• 10 Musts for Selling to Multicultural Buyers

  The segment of foreign-born home buyers is growing at a fast pace, but many of them may not know the furniture is not included.

   

• Wooing, Wowing, and Winning Women Home Buyers

  Experts offer strategies on how to get women to commit to new homes.