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Unlike the publics, many of the 10 largest private builders boosted their market share last year.
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Once mastered, social media can yield dramatic results. Four builders share how they've found success.
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A year-old website offers online video walkthroughs of 400 houses.
But moves by several of the largest for-profit, private builders put them in better shape to reap rewards in 2011.
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Three Florida companies share their success stories at IBS.
Companies look to create a sense of community about their products and neighborhoods.
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Pulte is unseated by Shea Homes and Standard Pacific Homes at the top of the annual survey.
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Closings decline 21% among 10 largest private home building firms.
The new and improved BUILDER Market Health Index, compiled by Hanley Wood Market Intelligence, now accounts for a market's median income growth.
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The builder is targeting entry-level buyers at a time when foreclosures continue to hold prices down.