Home builders share their most effective strategies for turning browsers into buyers this spring.
Offering incentives and discounts continues to be the status quo for most builders.
A significant upturn in business leads CBH Homes to hold a job fair to hire 15 new sales representatives in the span of a week.
But some companies still don't seem to fully believe in the power of their Web sites as promotional tools.
Builder offers simpler, lower-priced homes, and aggressively markets unsold inventory.
Builders who have marketed homes via eBay say site is helpful, but not yet a major source of sales.
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