The Atlantic's Rebecca J. Rosen takes on a loaded marketing issue: experiences had it all over material goods for a stretch of behavioral economics marketing mumbo-jumbo. Now, Rosen reports from a new analysis by psychologists Darwin A. Guevarra and Ryan T. Howell, it seems material goods can trigger the same sense of sustained value as experiences. We'd say this: owning a home is the ultimate "consumer good" that people value as an experience.

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