Shelton Group

From the ongoing drought in California to the drinking-water disaster in Flint, clean water has become front and center in today's news.

Tennessee-based marketing research firm The Shelton Group recently studied how much consumers are thinking about the topic: How they perceive the coming water crisis, how much they value water conservation – in general and from the brands they buy – and what it will take to change their behaviors. The firm's new report covers a range of water-related topics:

  • How aware consumers are of global and national water issues
  • How much value consumers place on corporate water-saving initiatives
  • What consumers are doing at home to save water
  • Which water-saving products appeal most to them
  • What would move them to take more action
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