Single vendor rewards programs have always favored the large-volume, production builders. Under such programs, it could take two to three years for a small builder to earn enough points to win a trip or a new computer.
That's changing thanks to The Builder's Circle, a new rewards program that lets builders earn points for prizes on purchases across 10 sponsoring manufacturers representing 24 brands. Original manufacturer members are Alcoa, Armstrong World Industries, Atrium Windows and Doors, Boral Bricks, Dal-Tile, International Comfort Products, Maxim Lighting International, Schulte Distinctive Storage, Siemens, and Windsor Door.
The Builder's Circle is being managed by Atlanta-based Loyaltyworks, a group that has run similar rewards programs for 28 years. Roughly 700 builders signed on for the service, launched at the International Builders' Show in Las Vegas in January.
Scott May, vice president and general manager for The Builder's Circle, says accruing points is easy: All builders have to do is fill out a cover sheet and fax or mail copies of their invoices to The Builder's Circle. The builders can manage their accounts and redeem points for prizes online via the Web site, or over an 800 line with a customer service representative. Prizes include trips to Las Vegas, home theaters, appliances, and sporting equipment.
Here's how it works: A builder can accrue roughly 5,900 points on a typical 2,500-square-foot house. If the builder completed 18 homes that year, he would have 106,200 points, which would make him eligible for a broad range of prizes, including a trip to the NCAA Final Four or 10 round-trip airline tickets.
For more information on The Builder's Circle, visit www.builderscircle.com.