image via Hartford Business Journal
image via Hartford Business Journal

Builders all agree that millennials and Baby Boomers are the two most important groups among all consumers, as they make up the majority of the U.S. home purchasers. These two groups of people seem different in so many ways, but Elizabeth Verna, a Wallingford, Conn.-based home builder, has built homes with features that satisfy both. Hartford Business Journal staffer Gregory Seay talks to Verna and finds out her secret. Seay writes,

"Verna says she offers features she knows appeal to both groups, whether they be first-time or move-up buyers, or downsizers: Open, amenity-laden, luxe interiors for watching big-screen TVs or entertaining grandkids; smaller front- and backyards.

Other central Connecticut home builders paint similar portraits of Boomers and Millennials: Although decades separate the youngest of both groups, they are more alike in their housing tastes and preferences than they are different, which some Connecticut builders admit, makes it relatively easy to satisfy both."

Read more >